One: Create the right relationships that can give you the boost you need and may just save your ass when you need it most.

Two: Invest in your own vision and talent so you can keep motivated, scale, and become stronger.

Three: Stay your own course, ignore uninformed opinions and avoid the attractive, but potentially disastrous options.

Four: Know your competition so you can leverage their weak points and turn their perceived advantages into your gain.

Five: Own your mistakes because — if you’re not failing, you’re not taking on enough risk. Realize that you need to fail to succeed.

Six: Never give up. Accepting failure isn’t a business plan. Learn to overcome.

And seven, the one all these principles build to: Make a bang, the well-executed Risk On play that pays you huge dividends.

Throughout RISK ON! Ault uses examples from this own career to illustrate each rule, show its many facets and demonstrate how he learned its importance–often the hard way. Ault’s storytelling offers a no bullshit approach to the world of investment and finance. He’ll show you how to get up and get going after you’ve been knocked on your ass because, once you’re committed to Risking On, you’ll realize that any misfortune is really just one bad moment in the long game of success. And those successes will come, so Ault tells you how to leverage them into greater successes,